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About Ranseen Marketing
Nashville, TN Ranseen Marketing since 2001 Marketing online since 1996…and living in Nashville since 1986
If you had told me a few years ago that I'd be doing this a decade later, I would not have believed you. But I am – and still love helping companies, B2B or B2C, grow their businesses – especially small, successful businesses in the Nashville (and Middle TN ) area – that want to keep growing, regardless of the economic conditions. May 2011 marked the beginning of the 11th year of Ranseen Marketing (formerly called NoSpin Marketing…and I'm still a “no-spinner”).
Marketing, particularly online, continues to evolve rapidly – but offers businesses exponentially more opportunities than it did ten years ago. While the web tools, tactics, and venues have continued to improve and proliferate since the beginning of the 21st century -- my core analytical approach has remained very much the same. It starts with your products and/or services. But then you need a plan. Next it's the content that describes your stuff in words, images, audio and video…After that it's your locations online: how visible you are to the right prospects – via SEO, PPC, social media, display advertising, email marketing, etc. (online and offline). Then it's how well you follow-up with new prospects and get in front of your existing clients (always the best source of more business) as well.
The biggest benefit you'll get working with Ranseen Marketing is my 30+ years of business experience – to help you get a plan together, implement the marketing tactics that make sense, navigate the inevitable bumps you'll face – and keep growing your business.
Many, Many Thanks to My Clients
Ranseen Marketing is the compilation of my business and marketing experiences over the last three decades coupled with knowledge gained from reading, taking courses, interacting online and offline with folks around the globe, and analyzing ideas about marketing and business practice and theory. I continue to learn the most from the real world experiences of my clients that have had much success over several years. But no doubt the now-and-again failures often teach me a lot more than our triumphs. Since starting Ranseen Marketing, I've learned a lot of valuable marketing know-how that can be applied to virtually any business. In particular, I've also learned more than I could imagine from Perry Marshall, who is the planet's leading Google Adwords guru – and a stellar all around marketer. World-class guy.
My best talents are: being able to quickly analyze complex business issues; cut through internal politics that often get in the way of growing a business; synthesize and prioritize key strengths, weaknesses, opportunities and threats; think creatively "out-of-the-box; recommend crystal clear, concise results-oriented courses of marketing action; and help implement marketing tactics for diverse types of businesses.
Unlike other "consultants," though, I like to get my hands dirty and not just "strategize" but also help you implement those marketing courses of action, as well. I write all content myself (with client input) on the sites that I help develop. And I excel at the most important aspects (vs. tricks) of search engine optimization (SEO), PPC, and other online marketing to generate contacts and/or direct sales online.
I am neither a web designer nor a web technology expert but have great partners that, as needed, will re-work your current website or develop a completely new one. And BTW, if you are looking for a single advertising, design or technology firm to handle your marketing, website design/development, website technology, etc. you'll be looking for a really long time (or spending a boatload of money). But working with Ranseen Marketing is like working with a single firm because I also provide the project management that coordinates the key aspects of your online marketing, design, and technology with my partners – and you the client.
Tom Ranseen Bio
Tom Ranseen is Principal of Ranseen Marketing, a Nashville, TN - based marketing consulting firm that he founded in the May of 2001 (originally named NoSpin Marketing).
Tom offers a range of marketing consulting services – for small businesses (<$5 million annual revenues) in the Middle TN area –focused on driving prospects and sales online and offline. He also provides ongoing marketing outsourcing for companies that lack their own marketing infrastructure (and don't need/want marketing FTE's on staff). Check our current clients.
Tom has 30 years of business experience and has been involved in Internet marketing since 1996. Since 1978 he has been a hospital manager, business consultant, entrepreneur, biz development type and marketer. Prior to Ranseen Marketing, Tom founded and/or held senior Marketing/Product Development in five Nashville-based start-ups.
In the summer of 2010 Tom took a semi-hiatus from Ranseen Marketing (keeping only a few top clients) to head a new health-wellness online games venture called Game Well Enterprises. Ah, the challenges of a point-blank start-up! We'll see how Game Well comes along in 2010 and beyond. If you are interested in finding out more about Game Well, please contact me.
In the late 1990's Tom worked as a senior Marketing and Product Development executive in the early years of business-to-business e-commerce and helped start two companies in Nashville: empacthealth (a healthcare supply chain dot.com that merged with Medibuy and was subsequently purchased by GHX) and Vger Technologies, a digital rights management technology company (that became Phyve). In the early 1990's he was Senior VP of Marketing & Product Development at Inforum, a highly successful healthcare information company that completed an IPO and was eventually purchased by MEDSTAT and then Thomson Publishing. After Inforum he attempted his own start-up, PhyInfo, and then joined Criterion Health Strategies that was purchased by HIE and then became part of Quovadx.
Tom started his career as Administrator of Ambulatory Services at Wake Medical Center in Raleigh NC. He moved on to the Fischer-Mangold Group, one of the first emergency physician contract firms, and then spent four years with the healthcare consulting firm Hamilton Associates (now Hamilton KSA). Tom moved to Nashville 1986 and spent the late 1980's as a Manager in HCA's think tank, The Center for Health Studies, and as Director of Planning for HCA's Psychiatric Company subsidiary. He is a Magna Cum Laude graduate of Duke University (BA) and has an MHA degree from The George Washington University.