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Your Healthcare Website Machine + Online Marketing Fuel = Sales Leads

Even if you do not sell directly online, think of your healthcare website as a machine for producing quality prospects. How well is your machine workingSome only need a bit of oil, but others are train wrecks (weak brochures) in dire need of a lot more. Even when in mint condition, though, they also need the right online marketing fuel to get them visible to the right audiences & churning out leads. Ranseen Marketing will: 1) Upgrade your "machine" with great web content and 2) Fuel it with online marketing (initially, at least with Pay-Per Click/PPC with Google Adwords) and/or Facebook to get your website producing leads and new business for you ASAP. Building relationships online and following-up is critical, too! The investment is typically a lot less than what you pay your least productive sales person. Give those new leads to your top sales people to get great ROI. 

Online Marketing for Your Healthcare B2B (or non ecommerce B2C) Business

Nashville-based Ranseen Marketing specializes in helping  non ecommerce healthcare businesses that sell products/services in the 4-figure range and up -- create profitable prospects online. Ranseen Marketing will help you develop an online marketing game plan that makes sense for your B2B or B2C healthcare business. Then we´ll help you execute the key fundamentals to get you excellent ROI, sooner than later. Click on the buttons below & find out more how to put your website to work and increase leads. Request a copy of the new Ranseen Marketing white paper:: How Non Ecommerce Companies Increase Profits -- with Online Marketing.

Over 25 Years of Healthcare Marketing  Experience

For more than 2 decades (including Ranseen Marketing which started in 2001) – Tom Ranseen has been helping healthcare businesses of all types market their products & services and generate more prospects & sales. As a big- picture strategist – who is going to understand your business first, a devil´s-in-the-details tactician, and a healthcare business guy who  knows marketing, he’ll build a foundation for your online marketing…and then help you navigate from there if you need other specialized online or offline marketing expertise -- or sales expertise.

Marketing Projects - highly focused marketing projects to get your online marketing on a solid footing: typically : Marketing Analysis & Planning, Website Planning, Project Management, Marketing Content, Pay-Per Click (PPC) marketing, SEM/SEO, PPC management, & other marketing initiatives (in concert with skilled partners). Most projects focus on online marketing, but that work is usually leveraged into offline initiatives as well. Marketing Outsourcing - for companies that may not have their own marketing infrastructure or need a gap filled. Ranseen Marketing provides the marketing services on an ongoing basis, and including management and outsourcing of part or all of your overall marketing function (a lot more affordable and effective than hiring your own new FTE). Call 615.473.1404 for more information or email Tom Ranseen.

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March 24, 2014

News
As of February 2014 Tom Ranseen has re-focused his Ranseen Marketing services on healthcare B2B (and healthcare B2C non-ecommerce) businesses. Call 615-473-1404 for more information.


New Clients:
Nashville-based, Advancing Practitioners --new project started in March. 
Advancing Practitioners is a healthcare services company that helps hospitals better operate the full continuum of their pre, intra, and post surgical care services. We use mid-level practitioners to provide more cost effective and efficient care – also improving satisfaction for surgeons and surgical patients, in and out of the operating room.

Client Profile

Have you gone mobile yet? Check out the site below on any of your devices and see the differences -- from desktop to tablet to phone. For a lot of companies, over 50% of traffic is now mobile; see Ranseen Marketing client:

North Shore Vascular Associates, Northfield (Chicago), IL

Website planning, project management, copywriting, SEO, etc by Ranseen Marketing. Desktop/tablet design & development by iDesign and mobile phone design &.development by IGC

 



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