Debunker Newsletters Central
You’ve arrived at the archives for my monthly swipes at business as it is (sometimes rants… and sometimes not… but never boring pieces) – usually debunking a myth out there that’s rampant in the business world. You’ll get my straight-on opinion based on 30 years in the business world, and I hope you’ll comment, too
Note that prior to 2008, I’ve culled out a few of the golden oldies (from several hundred Debunkers since 2001) that still play pretty well and are worth a look. Please let me know if you think they stand the test of time…or not.
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Most Recent Debunker Newsletter:
Should you go Full Monty on your website? Sept 2009 That is, can you show and tell people too much on your
website? -About your products and services? -About your clients? -About your pricing? Yes, in some cases you can, but too many companies still err
toward the end of the spectrum of playing it way too close-to-the-vest…especially
non e-commerce businesses that sell B2B. Read more about how much you should
show & tell on your site.
Featured Oldie Goldie that you need to check out:
BADD: Business Attention Deficit Disorder – July 8, 2002
More Debunkers
Is Your Marketing Balance Out of Whack in 2009? Your August 2009 Debunker Newsletter
Whether it's your golf game or your business's marketing, having a good sense of "balance," can make all the difference. Here are 5 Checkpoints to re-balance your Marketing in 2009 (and a short golf lesson from Gary Player).
Are you tough enough to have 19 lives? Your June 2009 Debunker
A story about my 19-year old cat Lucy (and I'm not a cat fan at all; I'm a dog guy)...and some really true grit...that we all need this day and age. That darn cat is actually one of my role models.
Free Your Fret & Fertilize Your Business
We all seem to live and breathe and unfortunately too
often buy into “fret” as inevitable in these times of economic turmoil. There is nothing positive about "fretting." But you can free it instead and fertilize your business. Read more.
The Flip Side of Customer Service - for Differentiating Your Business
During these
challenging
economic times a lot is being said about differentiating your business
via "customer service." Absolutely, I agree that
there is no better way to better market your products & services
than to have great
interactions with customers. Happy customers beget happy customers.
Although, why still do so few businesses get this? Doing it is seems
simple
but is difficult.
A Mini-Case Study: Succeeding online even when the economy stinks -- February 2009
No magic formulas,
but NOW is a good time to do "it"
online in your market - and here's why if you have the guts. This is a "mini"
case study about how to succeed online in the current, not-so-great-current economy.
Paper & Pen Produce Productivity -- January 2009
OK, admittedly, I grew up in the ancient time of slide-rules and
manual typewriters (and of course lots of "white-out"). I can't even imagine
how much more productive I'd have been in high school and college with a PC or Mac (or at least I would have had even more
time to for fun stuff!). Like most folks, I just take the technology
advances for granted at this point and have no clue how my type of business
would even be possible without a PC (and yes, if Microsoft pulls another "Vista"
thing, I am moving to Mac, finally).
But read more on how Pen & Paper can help your productivity, too.
10 Ranseen Marketing Resolutions for 2009 - December 2008 You’ll undoubtedly have other things on your list, but I
thought that I’d share my 11 resolutions for next year, publicly – so that
maybe I’ll do a better job of living up to them. So here they are. Happy New Year!
Short is Hard - Long is Easy. Just ask Winston Churchill - November 2008
Winston Churchill once said, "I am going to give a long
speech as I have not had time to write a short one."
I tell
all of my marketing
clients: short is hard, and long is a lot easier. Have you discovered this truism when
you write yourself or hire someone to write for you -- whether it's a speech, a
marketing piece or whatever? What I typically run into at new clients is either a "blank
sheet" or worse: a lot of lengthy, wordy, disjointed, outdated marketing-like stuff
that doesn't grab anyone and or get them to act.
Thinking 1st is Hard to Do - October 2008 Did you hear about the company that put up a website a few
years ago and just let it go to H_LL during that time? Yeah, a typical business
story, but in this case the culprit was me, an online marketing guy, for goodness
sake! I was talking the talk but not walking the walk. There was no good excuse
for my not being an excellent online role model for my clients, prospects, and
others. No, the root cause of this phenomenon is the difficulty in
being able to sit down, think, read, consider, analyze -- to be introspective
and reflective about one's own stuff – not thinking FIRST before acting.
Testimonials that Help You Sell – October 2007
Musings on Clients and Prospects: The Lifeblood of Your Business – July 2007
Be a Proactive Pest – July 2006
Corporate Spring Cleaning Time! Toss those Worthless Policies & Procedures – March 2006
Is Your Web Site Asleep at the Stick?--Great Marketing Results, Part II – February 19, 2005
Marketing Results Depend on Trust- Great Marketing Results, Part I – January 18, 2005
"Office Space" 2005 – November 29, 2004
Web Site Marketing: Boiling it Down--October 28, 2004
Time to SWOT Your Business to Get Ready for 2005 – October 1, 2004
Cold Calling-Part II – March 29, 2004
Cold Calling-Part I – March 1, 2004
The Proposal Trap – February 9, 2004
Keywords Revisited – January 19, 2004
A Marketing Lesson in Nickel-and-Diming from Mickey Mouse – December 4, 2003
The Flip Side of Collecting: Paying in Full and On Time – November 10, 2003
Golf Behavior = Business Behavior – August 25, 2003
Brag About Your Business – August 4, 2003
Tom "Letterman" Ranseen's Top 10 Excuses for Not Marketing – June 2, 2003
Prove It…with Your Customers – February 10, 2003
Good Client/Bad Client, NoSpin Debunker – January 27, 2003
Increase Your Business Productivity – November 11, 2002
Take Advantage of Corporate Turmoil – August 5, 2002
Ready, Aim, Fire" vs Cowboy Marketing – July 22, 2002
BADD: Business Attention Deficit Disorder – July 8, 2002
Public Relations the Right Way – June 24, 2002
Why not Outsource your CMO? – June 10, 2002
The Yin & Yang of Marketing & Sales-Part V – May 13, 2002
The Yin & Yang of Marketing & Sales-Part IV – April 29, 2002
The Yin & Yang of Marketing & Sales-Part III – April 8, 2002
The Yin & Yang of Marketing & Sales-Part II – March 18, 2002
The Yin & Yang of Marketing & Sales-Part I – March 4, 2002
Your WEAKEST LINK? FAQs – February 4, 2002
Resume Redux and the 2001 NoSpin "Spin" Awards – December 17, 2001
Please contact Ranseen Marketing if you have questions or comments



