Valuable Search Engine Marketing Resources

Check out the valuable Search Engine Marketing references below. You’ll find lots of links to the best Search Engine Marketing tools and information that will definitely make you a better online marketer!

Last updated on November 19, 2008

Pay Per Click (PPC) Players

Website Traffic Tools
Google Analytics -- really anymore it's got everything you need to monitor key information about your website traffic. It's a terrific tool, and it's FREE.

Google Adwords
...and see this very cool link from Google: “Google Insights for Search” which shows relative traffic trends for any keyword per timeframe and geography
Yahoo Search
Microsoft adCenter

Search Engine Directories

The Open Directory - the grandaddy of them all and still influential
Yahoo Directory - required!
Best of the Web
Business.com
Pandia Plus
Uncover The Net
Gimpsy
About

Business Networking Sites

Linked In
See my profile at http://www.linkedin.com/in/tomranseen
Plaxo
YouTube
Facebook
...and a bigger list

Keyword Tools

Wordtracker – an excellent keyword generator/database…that I use almost daily. But remember that the daily estimates are relative, only, and always low.
Google's External Keyword Traffic Tool -- provides approximate monthly volumes for any keyword (for the US and other countries).

Email & Auto Responder Tools

Emma
Aweber Communications

More SEM Tools

Axandra – to analyze your website ranking and help optimize your site plus a good free newsletter
seoInsites.com -- The Planet Ocean Tools

Search Engine Marketing Expertise

Perry Marshall – THE guru of Google Adwords…but the online (and offline) marketing information is also some of the best around
Search Engine Guide – must read newsletter, articles, SEM tools etc
SearchEngineWatch.com – great articles on a regular basis
Planet Ocean – a terrific primer on SEM (and worth the money)
Search Engine News – The Planet Ocean News….
Google Webmaster Central Blog – a really good way to keep up with one the biggest player of them all

General Marketing

MarketingSherpa – outstanding source of articles, books, white papers, seminars on all topics of marketing (and lots of online marketing info)

More Resources

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