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Marketing White Papers

These are detailed discussions/analyses/case studies, etc. about specific marketing areas that dive into the real meat and provide valuable, practical ideas for your business: FREE information that if you implement, will generate results.

The New Facebook Ad System 101: THE Online Advertising Game Changer in 2013 - September 26, 2013

It took a while, but Facebook has finally gotten it. Until fairly recently, though, Facebook’s ad platform was clunky and pretty ineffective, at best – and hence was not attracting nearly enough advertisers and ad dollars. Then Mark Zuckerberg and crew got the message from Wall Street to get serious about revenue growth with their mega member social media site. Indeed, in just the past few months, Facebook has made quantum leaps and continues to make impressive, positive upgrades to become a serious player in the world of online marketing/advertising. Their stock price rebound is reflecting this effort. Read more..

More White Papers:

How Non ECommerce Companies Increase Profits - with Online Marketing - November 10, 2012

Tens of thousands of companies across a broad spectrum of industries make billions of dollars online – but not exactly the way you might think. These Business-to-Business (B2B) and Business-to-Consumer (B2C) companies – do NOT depend on ecommerce" orders/payments as their lifeblood. Although they don’t view themselves as "ecommerce, they have learned how to proactively generate new quality leads from their respective website and turn a reasonable percentage into highly profitable sales via their existing sales infrastructure. This works particularly well for businesses that sell goods/services priced in the 3-4 figures range and up. Read more.

31 Biz To Dos for 2012 Ranseen Marketing.pdf - August 15, 2012

Online Marketing for Vascular Surgeons – 2010 - April 12, 2010
This white paper suggests way how how vascular surgeons - faced with increased competition for varicose vein and spider vein procedures - can compete online to counter the growing number of so-called "vein clinics" and "vein centers," often staffed by physicians of any specialty (other than vascular surgeons). The major points can also be applied to other physician specialties - especially that that are encountering competition by other doctors without similar qualifications. See North Shore Vascular Associates new site as an example.

Ranseen Marketing's 10 Website Design Traps - April 04, 2009
While website content is the core of what makes websites successful, website design is important as well. Here are 10 Website Design Traps to avoid to make sure your design complements your content to generate the best results you can online.

Ranseen Marketing's Top 10 Search Engine Marketing Myths - October 23, 2008

Have you been a "doubting Thomas" about Search Engine Marketing for your business, or really just have not understood the basics of SEM/SEO and/or have been thinking about growing your business online...but aren't sure how to get started.

Check out 10 common myths about marketing online. You can do it online!

Ranseen Marketing's SWOT Analysis Questions - October 19, 2008
You need to be able to ask the right questions -- and objectively answer them. Here is a list of the key questions to ask in these categories:

  1. What is your business?
  2. Who are your customers?
  3. How do you find customers?
  4. What products & services do you sell
  5. Who are your competitors?

Ranseen Marketing's SWOT Analysis Worksheet - October 19, 2008
Here's a spreadsheet to help you inventory your current Marketing types/initiatives while you do your Marketing SWOT.

Ranseen Marketing's SWOT Analysis Tips - October 19, 2008
Before jumping into your Marketing SWOT take a look at a few tips in these categories:

  1. What is a SWOT Analysis?
  2. What is a SWOT not?
  3. How is a Marketing SWOT different than a regular SWOT?
  4. Why do a Marketing SWOT?
  5. What if we need outside help to "SWOT?"
  6. What are the steps to create our Marketing SWOT?

Please contact Ranseen Marketing if you have questions or comments

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