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Marketing White Papers

These are detailed discussions/analyses/case studies, etc. about specific marketing areas that dive into the real meat and provide valuable, practical ideas for your business: FREE information that if you implement, will generate results.

Sign Up to Receive the Most Recent Ranseen Marketing White Paper:
Ranseen Marketing's 10 Website Design Traps - April 04, 2009
While website content is the core of what makes websites successful, website design is important as well. Here are 10 Website Design Traps to avoid to make sure your design complements your content to generate the best results you can online.


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More White Papers:

Ranseen Marketing's Top 10 Search Engine Marketing Myths - October 23, 2008

Have you been a "doubting Thomas" about Search Engine Marketing for your business, or really just have not understood the basics of SEM/SEO and/or have been thinking about growing your business online...but aren't sure how to get started.

Check out 10 common myths about marketing online. You can do it online!


Ranseen Marketing's SWOT Analysis Questions - October 19, 2008
You need to be able to ask the right questions -- and objectively answer them. Here is a list of the key questions to ask in these categories:

  1. What is your business?
  2. Who are your customers?
  3. How do you find customers?
  4. What products & services do you sell
  5. Who are your competitors?


Ranseen Marketing's SWOT Analysis Worksheet - October 19, 2008
Here's a spreadsheet to help you inventory your current Marketing types/initiatives while you do your Marketing SWOT.


Ranseen Marketing's SWOT Analysis Tips - October 19, 2008
Before jumping into your Marketing SWOT take a look at a few tips in these categories:

  1. What is a SWOT Analysis?
  2. What is a SWOT not?
  3. How is a Marketing SWOT different than a regular SWOT?
  4. Why do a Marketing SWOT?
  5. What if we need outside help to "SWOT?"
  6. What are the steps to create our Marketing SWOT?


Please contact Ranseen Marketing if you have questions or comments

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