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FAQs

Below are several common questions we get from online marketing prospects – and answers that we hope you find helpful:

Q. Why choose Ranseen Marketing to help you market online?
Q. Do you provide web design as well as online marketing services?
Q. Do we have to get into online marketing in a big way?
Q. How do we know if having a really good site and getting into online marketing would make economic sense for our business?
Q. Our company doesn’t sell things online, per se, but we want to generate more sales leads. How can you help?
Q. Assuming that we could generate more contacts/prospects online, do these web leads turn into sales?
Q. What if we just want a lot better looking website that has our key corporate information, but we really don’t want or expect to generate business online?
Q. Do you provide inexpensive, starter websites?
Q. What if we just want to use your online marketing services and do not need a new website?
Q. All of my competitors seem to be getting into online marketing, but it sounds too expensive? Is it?
Q. Should we use Google Adwords in our online marketing?
Q.What about Microsoft adCenter (which runs Bing & Yahoo Search now) as  pay-per-click alternatives to Google Adwords?
Q. Do you provide other types of marketing in addition to website development & online marketing?
Q. Do you do work outside of Nashville area?
Q. What do your online marketing services cost?

Q. Why choose Ranseen Marketing to help you market online?

A. Any major, new marketing initiative must start with a solid understanding of your business and in particular, your current marketing/sales efforts, your products/services, your markets/customers and your competitors. Most typical “web design” or ad firms simply do not have an expert with 25+ years of business & marketing know-how – who knows the Web in 2012 and knows how to generate business online. After getting a quick handle on your business, I’ll help you tell the best story you can, get you visible using marketing venues that make the most sense for you, and generate more prospects/sales for your business. I focus on what it takes to get real results, versus merely a “wow” online look. If you want a great look, you’ll get that, too. Read what a few Ranseen Marketing clients have to say.

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Q. Do you provide web design as well as online marketing services?

A. Yes, via partners such as iDesign, an outstanding Nashville, TN web design firm and others that can provide design or any of the technology back end components that your site may need. Then, I typically act as the project manager on behalf of my clients so that you can concentrate on your business.

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Q. Do we have to get into online marketing in a big way?

A. Not necessarily (unless of course you’re an online e-commerce business).It’s no longer an option not to at least have a respectable web presence, but you don’t have to do other marketing if you don´t want to. I tell all prospects that online marketing is not a requirement for business success. The real question for businesses, though, that have lousy, unproductive websites and/or have never legitimately tried online marketing is: Could we grow our business a lot more, and more profitably with a quality online presence accompanied by online marketing initiatives? Great sites and online marketing do not guarantee multiples of growth, but for a more than a decade Ranseen Marketing clients  pleasantly surprised by the results. Within  a few months, they wonder why we haven’t been investing a lot more since the ROI is so good. Take this quick quiz to give you an idea whether or not you’re a good candidate for jumping into online marketing.

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Q. How do we know if having a really good site and getting into online marketing would make economic sense for our business?

A. Any business with a website needs to do some level of online marketing (and if you primarily sell online that goes without saying). Online for companies that are trying to generate sales leads (and may do e-commerce too) need to stars with Google Adwords. There are several factors to weigh before jumping into online marketing in a big way. Take this quick quiz, though, and find out if doing it (marketing online) makes sense to consider for your business. Then, contact Ranseen Marketing, and we´ll talk about your specific needs -- and getting you more leads/sales online.

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Q. Our company doesn’t sell things online, per se, but we want to generate more sales leads. How can you help?

A. You have come to the right place…In fact, Ranseen Marketing specializes in marketing for companies (B2B or B2C) that do NOT sell widgets or services, directly, via credit cards online. Rather, their primary purpose is to generate sales lead contact information (including email and/or telephone #, etc.) via custom quotes, requests for information/demos, etc) for use in their sales funnels. In fact, online marketing ROI (return-on-investment) for those type of businesses can be much better than for typical e-commerce site because the price points are often relatively higher and online competition sometimes not as fierce. It remains a complete myth that e-commerce sites are the only types that can generate significant financial results online.

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Q. Assuming that we could generate more contacts/prospects online, do these web leads turn into sales?

A. Absolutely. But no question that it’s a numbers game that has to be played well – as with any marketing investment. See Online Marketing Results. Only a small percentage of any prospect base is going to reasonably convert into sales. And you have to follow-up with a passion, ASAP, especially with online leads.   If you’re comparing the likely quality of an online lead to others who were essentially “strangers” until they saw a print ad, got a direct mail piece, received a cold call, viewed a billboard ad, saw a TV commercial, etc., then online leads compare very favorably. In fact, search-generated “strangers” who were specifically looking for your types of products or services are usually much better prospects than those generated via other media. But also, online display ads (text, audio, video) served up by Google, Facebook and others also create profitable sales.   Overall, in my 11 years helping companies online , it is very difficult to beat the ROI of online marketing – if well executed. The proof is in the pudding, and Ranseen Marketing customers have been creating new prospects and turning them into sales -- for years. Note that there is usually little comparison between the relative quality of prospects generated via a personal contact, customer or other referral compared to any online or offline sources. That’s just common sense.

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Q. What if we just want a lot better looking website that has our key corporate information, but we really don’t want or expect to generate business online?

A. If what you want is really a new online “brochure” site that looks great and is the repository for basic information about your company – without making a serious attempt to drive new prospects or sales – there are probably a bunch of alternatives in your own city for getting what you want. Ranseen Marketing is not one of them.

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Q. Do you provide inexpensive, starter websites?

A. No, sorry, we don’t — with partner web design firms, we only develop custom sites that are created for you to generate you more business. If you have some significant budget constraints, your best bet is to buy your own “template” tool (like Wordpress) and develop your own website. Thousands of individuals and small businesses do. You’ll have to develop your own content, but that depends on your own capabilities and your time and initiative. Then when you have the capital to invest, you may want your own custom site, which is what Ranseen Marketing does.

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Q. What if we just want to use your online marketing services and do not need a new website?

A.  No problem IF you have great content that compels visitors to ACT. If you’ve got a site already does that, then yes, but otherwise you’ll need some website tweaking, a major content  overhaul or maybe a complete site revamp before any online marketing makes economic sense. Ranseen Marketing specializes in Pay-Per-Click (PPC…or paid advertising) via Google Adwords and MSN adCenter.

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Q. All of my competitors seem to be getting into online marketing, but it sounds too expensive? Is it?

A. It’s all about ROI (return-on-investment). There is no such thing as a free lunch anymore in terms of online marketing whether that is developing an effective marketing-oriented site, getting placed on search or business directories, doing PPC (Pay-Per-Click), issuing press releases, etc. Oh sure, you may be one out of a million really lucky businesses with something that goes “viral,” on YouTube or a social networking site, but it takes  know-how and reasonable investment to become visible online. It’s all about “findability,” visibility, and desirability (to the right prospects) online – location, location, location. Over the past decade, I’ve found that online marketing (and, in particular, PPC) is relatively inexpensive compared to alternative offline marketing and sales efforts – and worst case, is a terrific, cost effective complement. Super successful marketing-oriented companies these days typically use a complementary combination of online and offline marketing/sales. If a dollar invested makes multiples of that, the wise ones never scrimp to make that additional profit.

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Q. Should we use Google Adwords in our online marketing?

You don’t have to use Google Adwords, but if you (or your marketing department) dismisses Adwords out-of-hand without trying it, that is an opportunity lost. Google became a $30 billion/yr company because of one thing: Adwords – and the quick, positive, measurable results their customers get. Google Adwords is the real deal IF you know what you’re doing, and then it can produce terrific ROI. Ranseen Marketing specializes in Adwords PPC advertising & account  management. I’m an unabashed Adwords fan and believer because of the results I’ve seen over several years with my clients and my own business. Worst case, you should have a Google Adwords account ($5 to sign up), if simply, to bid for various iterations of your own company name and domain(s). These are usually “cheap” clicks, and provide great opportunity to make sure you’re visible, especially if you’ve got a name iteration(s) that is similar to others.

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Q.What about Microsoft adCenter (which runs Bing & Yahoo Search now) as  pay-per-click alternatives to Google Adwords?

A. Most of my clients who use Google Adwords also use & MSN adCenter as well for PPC marketing. Here’s the thing though. The COMBINED search volumes of Bing & Yahoo for most keywords are usually less than a fifth of Google’s, hence they are the next best PPC option -- but not an alternative. In many cases the click prices for MSN adCenter keywords are less expensive than Adwords, but the volume is a fraction. Note also that Adwords is still a light-year ahead of MSN adCenter in terms of usability and information provided). . 

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Q. Do you provide other types of marketing in addition to website development & online marketing?

A. Yes, especially if you have no real marketing infrastructure and need a professional to coordinate your offline (and, in particular, print advertising) with your online marketing. Ranseen Marketing will function as your outsourced marketer for any timeframe you need – short term or long term. Most Ranseen Marketing "project" clients decide to retain me to assist with their online marketing on an ongoing basis (but this is not required).

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Q. Do you do work outside of Nashville area?

A. Yes, geography really is not an issue working with Ranseen Marketing. 90% of my work, even with Nashville area clients, is by phone or email. The majority of my clients, though, are in the Nashville/Middle TN area -- and like the fact that I can stop by and meet in person throughout a marketing engagement or as an outsourcing client.

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Q. What do your online marketing services cost?

A. I charge on an hourly basis for strategy/planning, web content, project management and other online marketing services but will also do flat rate projects - with a very defined scope. Typically, you will be provided a range of hours (and costs) based on initial scope. Then I keep you posted weekly as the project progresses – so that there are never any surprises. Often, depending on your needs, we work out a monthly retainer after the initial project is complete... for ongoing online marketing services or comprehensive marketing outsourcing services. Web design and other services are typically billed, separately, by partners.

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More questions? Contact Ranseen Marketing today, and I’ll get back to you ASAP.

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