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SEO & PPC – Marketing Outsourcing Services
SEO & Pay-Per-Click (PPC) Management
Getting found on search pages takes a lot of ongoing TLC
Ranseen Marketing specializes in SEO and PPC Management and will coordinate those with your overall online and offline marketing initiatives
Search Engine Optimization (SEO) needs to happen DURING and AFTER a website development project – and is an ongoing process as long as you have a website. SEO gets you higher rankings on Google and other top search engines – for the keywords that are relevant to your products and services. Rankings that web surfers will actually click on to arrive at pages on your site.
BEFORE a new site goes lives these are the typical things that Ranseen Marketing handles for you SEO-wise. AFTER the site is live, though, there are a number of related SEO initiatives to be implemented. The really good news that Ranseen Marketing is already up the learning curve so that the key SEO steps can happen ASAP, efficiently and effectively.
Pay-Per-Click (PPC) Management
Virtually every Ranseen Marketing client uses some level of PPC (which some folks differentiate as another category of online marketing separate from SEO, but frankly, that’s just semantics).
Pay-Per-Click is the fastest way to get decent first page Google (and other engine) rankings, but these days you’ve got to know what you’re doing. Basically, you pay for your rankings, but there’s a LOT more to it, and it’s getting a lot more sophisticated. There are too many players now…not to do know how to implement your PPC. Ranseen Marketing does, and you are welcome to check out “pay” rankings for Ranseen Marketing clients. Just email me to find out more.
Ranseen Marketing sets up your PPC campaigns, keywords, and bids and tracks/monitors/adjusts your PPC on Google Adwords, as well as YahooSearch and Microsoft adCenter to get you the best results possible. One of the many, overlooked advantages of PPC is that the data (especially on Google) which is terrific and provides excellent guidance on how to tweak your organic SEO work.
Influential Search Directories
Get signed up on key “pay” and “free” influential search directories – so that search directories and engines “see” and then spider your site. The granddaddy of them all is still www.dmoz.org (AKA the Open Directory). It’s free but still the most difficult to listed on, quickly. But important. Yahoo Directory, Best of the Web, Uncover The Net, Gimpsy, Business.com, YellowPages.com, etc. Plus there are other global, national or local directories specific to your industry that you also need to consider – and will greatly help your search traffic and “organic” rankings. Most directories charge a one time or yearly amount, and several have a PPC component as well.
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Other Online Marketing…related to SEORanseen Marketing Debunker Newsletters, Online Marketing Hints, and White Papers
Read more about the importance of Location, Location, Location
Contact Ranseen Marketing.