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clients speak

Clients Speak about Their Internet Marketing Results

The proof is in the pudding: reading and seeing the actual results of online marketing. Ranseen Marketing customers and partners say (& we invite you to view their websites…and see how easy it is finding their products & services online!):

North Shore Vascular Associates

We approached Tom for his expertise in website development, improving our message and information, optimizing our site for search engines, and maximizing the results of  our advertising dollars spent.  We couldn’t be more pleased with the results.  Tom worked in  a very timely manner and we were able to completely rebuild our website (with iDesign) in a matter of weeks.  He grasped the details of our vascular surgery practice quickly and contributed great marketing ideas.  His expertise in optimizing our search engine rankings  investing wisely in PPC, including Google, MSN adCenter & Facebook, resulted in a significant increase in patient bookings. In 2011 laser treatments for varicose veins were up 30% compared to 2010, and we’ve had 3 new competitors open up shop in our immediate area. All in all, we would highly recommend Tom Ranseen to others who are looking to increase their business online.



John Golan, MD & Diane Golan, Practice Manager
North Shore Vascular is a Chicago area (Northfield, IL) vascular surgery practice headed by Dr. John Golan
Project:

Current 2012 client - 2010 business analysis and website plan; ongoing web content, search engine optimization and website development coordination; plus ongoing Pay-Per-Click (PPC) management and Internet marketing services. Also some print marketing work.




ZHealth Publishing

“Tom worked with ZHealth Publishing for ten years. As our company has continued to evolve and grow, he has been a constant in providing excellent online marketing services to help us sell more of our medical coding products and services. We’re now on the fourth major iteration of our www.zhealthpublishing.com website, and Tom has been instrumental in helping us plan each of our sites, develop content, keep our sites updated and drive quality traffic and more business by using search engine optimization, pay-per-click, and email marketing. He’s reliable, creative, and always thinking about better ways to get us more customers online. If you are interested in driving customers and revenues to your website,  you cannot go wrong with Ranseen Marketing. “



David Zielske, MD, President
Provider of medical coding books, eBooks, seminars, webinars, etc. specific to interventional radiology, cardiology, & vascular surgery coding
Project:

Client from 2002-2011. Since 2002 the development of 4 ZHealth Publishing websites (the most recent in late 2009) including website plans, content & SEO;  PPC management on Google, MSN adCenter & Facebook; SEO, email marketing and other Internet marketing.




META Associates

“META Associates had a dated and ineffective web site that got virtually no traffic. In 2005  we decided that we wanted to make a quantum leap and hired Tom Ranseen of NoSpin Marketing (now Ranseen Marketing) and XMI Technology because of their marketing and overall web site development expertise. We had a lot of print materials describing our services but none really up-to-date and none suitable for the Web. Tom not only developed a thorough plan for the new META site but also came up with the company’s new positioning -- plus much of the new content that significantly better described and illustrated our services,  benefits and features. He quickly understood what we are all about and then translated that information into content for our new website.

 

We wanted a professional looking site and a site that would be a strong sales tool for everyone in the company, but we also wanted a site that would generate new prospects and help in recruiting new staff. From a handful of visitors a day coming to our old site, the volume grew to 200-300 per day from the search engine marketing work by Tom – primarily using Google Adwords. But more importantly, we generated more than 5 new contacts per day (sales prospects & job prospects), Our sales cycle was often a year or longer, but we know that we generated more than $1.5 million in new fees in less than a year. Proving that  B2B service businesses like ours can do very well on the web—even though we obviously did not take any orders directly via e-commerce. Also, The World Bank found META online and contacted us about us about writing a book for Third World constituents. And our new site helped get the attention of Parsons, a large global construction & engineering firm, that decided to purchase META.” Note that META Associates was purchased by Parsons in 2006 and became the healthcare arm of that company (and META’s site/name was subsumed by Parsons).”



Daniel John Olphie III, CHE, (formerly, Partner & Vice President Healthcare Business Development, M
Healthcare Program Management firm (now part of Parsons)
Project: Company positioning, marketing plan, website plan, web content, PPC with Google Adwords, etc; ongoing online marketing including PPC management, email marketing, etc. in 2005-2006 (Note that the META site is not longer live; it was subsumed into the Parsons site).



Holiday Seminars

Tom Ranseen started working with Holiday Seminars in 2006 and got us into Search Engine Optimization and Pay-Per-Click on Google, Yahoo, and MSN  – which has been an excellent complement to our direct mail and email marketing. Our previous website served us well for a long time, but Tom kept on us to completely re-do it and improve everything: the look, the content, the functionality, and the search engine optimization, etc. Honestly, I did not want to do that and did not think it would pay off, but finally in early 2009 due to Tom's urging, I bit the bullet and with Tom’s website plan and website design from James Duncan Creative, we got our new site up in 2009. That and more aggressive email marketing helped us launch a new seminar in Scottsdale in November of 2010. The Scottsdale seminar has done very well since and exceeded all expectations in spite of less than optimal economic conditions. Our Aspen and Cancun did very well in 2011 & 2012.  Tom has been instrumental in helping us move more of our marketing emphasis online – and I expect that to continue into the future.”



William O.T. Smith, MD, Owner
National Anesthesia Continuing Education firm, Goodlettsville, TN
Project:

Current 2012 client: SEO, PPC and other online marketing since 2006.




Cajun Lake Lodge

Tom headed up Marketing & Product Development for a healthcare company that I used to run several years ago, in the earlier days of the Internet. He was GREAT back then, but it’s pretty amazing what he’s already been able to do getting Cajun Lake Lodge visible online and get us more bookings for weddings, other events and lodging -- and particularly bookings for 2013 outdoor weddings. If you want more customers online, if you want a better and more far-reaching online presence, if you want your business to grow....you need Tom.



Paula, Eleazar, Proprietor
Cajun Lake Lodge is a beautiful outdoor wedding & event venue (with lodging also)…in Burns, TN…just outside Nashville
Project:

Marketing analysis & initially new site content, SEO, Google Adwords PPC. with other social media to come..




Southeast Financial

We had an OK website (before April 2006), but I knew that since the huge majority of our horse trailer, recreational trailer and RV financing business is generated online that we needed to move our site up a big notch. Scott Smith of Atiba built some very sophisticated technology to automate all of our behind-the-scenes business processes that start with a loan application online—and helped us eliminate a ton of time consuming manual processes – and continues to work with us. iDesign gave the site a completely new, highly professional look. Tom Ranseen wrote the new content and helped us maximize our search engine marketing results on Google and other search engines. It’s was a tough 2011 for all finance businesses, but Southeast Financial did done well, and that starts with the number of quality applications that we get online.    



Wesley Finch, President
National provider of financing for recreational vehicles: RV’s, motor homes, campers, horse trailers, boats & motorcycles; Nashville, TN
Project:

Client from 2006 to 2011: Completely new website in 2006, including site plan, content, SEO, project management; several major & minor site updates since, ongoing Internet marketing (PPC, SEO etc); website design by iDesign and web technology by Atiba.




We Make Tapes & Discs

"When I sat down in late 2007 to assess how to approach the re-launch of my business' website, my first thought was that I could just work with a web design firm and do it myself.  But after meeting with Tom Ranseen, I quickly realized that leveraging his experience and expertise would insure an effective, top-notch website and ultimately save me money.  Tom was able to quickly understand my business model and, working with iDesign, translate that into a website that rivals any competitor in my industry.  I have received many compliments on our new 'look', but the real fun is seeing the increased customer count and revenue as a result of the work that Tom coordinated for us.  If you want a consummate professional to help you drive your business results, Tom Ranseen is your guy."

Sam Paris, Owner/GM
National CD/DVD and tape duplication & replication company, Nashville, TN
Project:

Current 2012 client: Complete new site in 2008: planning, website content, project management SEO & ongoing online marketing; design by iDesign




The Gathering Nashville

“For the past four years The Gathering Nashville, has had great response due to the efforts of Tom Ranseen with his knowledge of search engine marketing.  On many occasions at The Gathering I have asked people how they found our church, and the reply was "I keyed in the word "church," and The Gathering Nashville was the first church that came up on the search."  I am convinced because of Tom's knowledge and skills of  online marketing, our opportunity as a church to reach more people through the Internet has been expanded.  Thank you Ranseen Marketing for doing a great job at staying on top of search marketing for The Gathering.”



Paula Foster. Managing Director
The Gathering Nashville is a Nashville area church that meets in Franklin, TN
Project:

SEO and PPC online marketing since 2006; assisted in developing a website plan for the new site in 2009.




Jaros Guitars

“In the distant past there have been those rare occasions where some of my companions have floated the unsupportable notion that I can be prone to slight exaggeration.  Nonetheless, I feel compelled to tell you that I believe that it is quite possible that Tom Ranseen and iDesign have created….The Greatest Web Site of All Time. Absolutely Awesome!”



David Weiler, Owner
Manufacturer of custom electric guitars for the national & international markets; Brentwood, TN
Project:

First-ever website in 2007, including site plan, content, SEO, project management ; website design by iDesign




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